Tempo.co is a platform providing free news services in Indonesia, where users can choose the news they want to access in each category. And the news provided on the main page is quite general news, so users have to find the news they want themselves if they are not interested in the news presented on the main page. For example, a user is only interested in sports news such as football, basketball, and F1 race.
Therefore, this research aims to find out whether the subscription feature deserves to be the main feature, where users can get newsletters based on the selected news categories.
The challenges in this research are:
Author Roles & Responsibilities in this research is a User Experience Designer whose job is to collect data, conduct interviews and find out what users expect (Empathy, Define, and Ideate).
And author also performs duties as a User Interface Designer which will process all the main features desired by the user into a design form (Wireframe, Low Fidelity, High Fidelity, and Prototype).
This research will follow the Design Thinking process, namely :
The following are the categories of respondents sought:
